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Animal Story
Collaboration with brand Hermès
Material
Compressed PVC sheet painted colors
Status
Production for 8 shop
In 2014
Store address
52-5, Chungmuro 1-ga, Jung-gu, Seoul, Korea
19-3, Banpo 4-dong, Seocho-gu, Seoul, Korea
429, Apgujeong-dong, Gangnam-gu, Seoul, Korea
159-7, Samseong 1-dong, Gangnam-gu, Seoul, Korea
202, Jangchung-dong 2-ga, Jung-gu, Seoul, Korea
515, Apgujeong-dong, Gangnam-gu, Seoul, Korea
1495, U-dong, Haeundae-gu, Busan, Korea
200, Gyesan-dong 2-ga, Jung-gu, Daegu, Korea
from March 2014 to May 2014
This project is to design a window display of Hermès in spring of Korea, 21 windows of 8 shops. It is started from theme “Metamorphosis” by Hermes. The goal of this project is to reinterpret a pop-up card to a new approach to a story taller with a message of spring.The goal of this project is to reinterpret a pop-up card to a new approach to a story taller with a message of spring.
이 프로젝트는 패션브랜드 에르메스의 2014년 봄 윈도우 디스플레이 디자인 작업으로, 에르메스의 8개 매장의 21개 윈도우에 설치되었다. 이 디자인은 에르메스에서 지정한 올해의 테마인 “Metamorphosis”안에서 진행되었다. Animal Story는 기존의 입체카드를 새로운 방식의 이야기 꾼으로 재해석 해 내어, 매장 앞을 지나는 사람들에게 어린시절 동화를 시각적 이야기로 전달할 것이다.
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